The principle of “knowing your why” is often associated with the concept of purpose or having a clear understanding of the reasons behind your actions and decisions. This idea is popularized by Simon Sinek in his book “Start with Why” and his TED Talk of the same name. The principle emphasizes the importance of understanding and articulating the underlying purpose or motivation that drives your goals, actions, and choices.

Here are key aspects of the principle:

Purpose and Motivation:

Knowing your why involves identifying the deeper purpose or motivation that fuels your endeavours. It’s about going beyond what you do or how you do it and delving into why it matters to you on a personal or organizational level.

Clarity and Direction:

Understanding your why provides clarity and direction. It helps you align your actions with your values and long-term objectives. When you have a clear sense of purpose, you can make more informed decisions that support your overarching goals.

Inspiration and Resilience:

Knowing your why can be a source of inspiration and motivation. When faced with challenges or setbacks, a strong sense of purpose can help you stay focused, resilient, and determined to overcome obstacles.


Clearly articulating your why can be powerful in communicating your vision to others. Whether you’re leading a team or trying to gain support for a cause, expressing the underlying motivation behind your actions can resonate with and inspire others.


Understanding your why allows you to be more authentic in your pursuits. When your actions align with your values and purpose, you are more likely to be genuine and true to yourself.

Long-Term Satisfaction:

Knowing your why contributes to long-term satisfaction and fulfilment. It helps you avoid pursuing goals solely for external validation and encourages you to focus on endeavours that genuinely bring you a sense of purpose and satisfaction.

In summary, the principle of knowing your why is about digging deep to understand the underlying motivation behind your actions. It’s a guiding principle that can provide clarity, inspiration, and a sense of direction in various aspects of life, whether personal or professional.

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